--- title: The Marketing Guide description: "Placer.ai empowers marketers with access to the key information they need to understand their true trade areas, identify customer segments, target high-value customers, and effectively allocate and measure\nmarketing budgets." image: https://trends.placer.ai/hubfs/FB%20The%20Marketing%20Guide.png --- [![Placer_Logo_ai ](https://trends.placer.ai/hs-fs/hubfs/Placer_Logo_ai%20Copy@2x.png?width=200&height=61&name=Placer_Logo_ai%20Copy@2x.png "Placer_Logo_ai ")](https://www.placer.ai) ![Cover The Marketing Guide](https://trends.placer.ai/hubfs/Cover%20The%20Marketing%20Guide.png "Cover The Marketing Guide") ### **The Marketing Guide** # Use Placer.ai to Maximize Shopping Center Promotion ## Inform your marketing with mobile location data ### **Learn How to:** ## **• Uncover** true trade areas **• Determine** audiences & customer behavior **• Identify** marketing hot spots **• Build** data-driven marketing plans **• Maximize** advertising campaigns **• Drive** event strategy ### Get The Full Marketing Guide ## **Inform your marketing with mobile location data** Placer.ai empowers marketers with access to the key information they need to understand their true trade areas, identify customer segments, target high-value customers, and effectively allocate and measure marketing budgets. Remove the guesswork and improve decision making for all marketing activities. ## **But where do you start?** This guide provides an overview of how some of the best companies in the CRE industry use Placer.ai to make better decisions and maximize ROI. ![Marketing Example](https://trends.placer.ai/hubfs/Marketing%20Example.png "Marketing Example") --- > ## “Until Placer.ai, deciding which properties to buy or sell was a combination of disparate facts, intuition, and witchcraft.” > > **Sandy Sigal**, President & CEO, NewMark Merrill Companies ![Sandy Sigal Headshot Square](https://trends.placer.ai/hs-fs/hubfs/Sandy%20Sigal%20Headshot%20Square.png?width=800&height=800&name=Sandy%20Sigal%20Headshot%20Square.png) --- Gain hands-on experience with the data. [Try Placer.ai Platform today!](https://analytics.placer.ai/)