Background
High levels of cannibalization can be costly, and it is critical to determine the impact.
Before Placer.ai
It was nearly impossible to properly analyze the potential cannibalization of a new site.
Approach
Vestar’s leasing team utilized Placer.ai data to develop the strategy for its pitch.
Results
Placer.ai’s mobile location data and analytics allayed fears of cannibalization.
"Location data is hard to argue with. When we present Placer.ai’s objective, fact-based information, we take the risk factor out of the equation."
Jeff Axtell, EVP & Regional Manager, Vestar
