Background
Real estate firms are constantly trying to evolve the quality of their property assets through new merchandising strategies.
Before Placer.ai
It takes a long time to accrue enough data to validate a strategy, and institutional owners demand early performance indicators.
Approach
Trademark used Placer.ai visitation data to assess changes in relative growth performance among competing malls.
Results
Trademark quantified the success of its owner's investment, provided early performance guidance, and affirmed trust in its work.
“Placer.ai enables our asset management team to quantify the real time impact of our merchandising and placemaking decisions in an unprecedented way.”
Ben Witten, Vice President, Finance & Asset Management, Trademark Property Co.
