Asset Management  •  3 Min Read


Validate a Merchandising Strategy

Measure the impact of a new tenant on a center



A Joint Success Story With:

Trademark Property Co. 

Read The Full Story

At A Glance

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Real estate firms are constantly trying to evolve the quality of their property assets through new merchandising strategies.

Before Placer


It takes a long time to accrue enough data to validate a strategy, and institutional owners demand early performance indicators.



Trademark used visitation data to assess changes in relative growth performance among competing malls.


  • Results

  • Trademark quantified the success of its owner's investment, provided early performance guidance, and affirmed trust in its work.

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“ enables our asset management team to quantify the real time impact of our merchandising and placemaking decisions in an unprecedented way.”

Ben Witten, Vice President, Finance & Asset Management, Trademark Property Co.

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