Background
Asset managers are in charge of maximizing property performance, asset values, and investment returns.
Before Placer.ai
It is challenging to quantify the full impact of leasing outcomes, renovations, and other projects.
Approach
DLC leveraged Placer.ai to understand the impact of a large renovation on customers and businesses.
Results
A new anchor was critical to the center’s renewal and brought a host of new jobs and new audience draw.
“We use Placer.ai data to showcase the business impact and proactive management of our assets and full-scale redevelopment projects, as well as communicate our unique value proposition to key stakeholders.”
Rashawn Jackson, Director of Marketing, DLC Management Corp.
