Marketing  •  3 Min Read

Drive Event Strategy

Attract customers to your center



A Joint Success Story With:

NewMark Merrill Companies 

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At A Glance

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Annual marketing planning is an intensive exercise that requires accurate and timely data to support big budget decisions.

Before Placer


Professionals often develop marketing plans based on intuition and lack benchmarks to support goals and budgets.



The marketing team used to show how their Halloween event visitation performed relative to average days of the week.


  • Results

  • data was used to pitch the Halloween event as a competitive public option, and supported the decision to run the event next year.

Drive Event Strategy

“For the first time ever, thanks to’s reports, we have real information about our event attendees to measure whether we are attracting the high value customers.”

Danaria Farris McCoy, CRRP, Vice President of Operations & Marketing, NewMark Merrill Companies

Danaria Transparent

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