Background
Annual marketing planning is an intensive exercise that requires accurate and timely data to support big budget decisions.
Before Placer.ai
Professionals often develop marketing plans based on intuition and lack benchmarks to support goals and budgets.
Approach
The marketing team used Placer.ai to show how their Halloween event visitation performed relative to average days of the week.
Results
Placer.ai data was used to pitch the Halloween event as a competitive public option, and supported the decision to run the event next year.
“For the first time ever, thanks to Placer.ai’s reports, we have real information about our event attendees to measure whether we are attracting the high value customers.”
Danaria Farris McCoy, CRRP, Vice President of Operations & Marketing, NewMark Merrill Companies
