Background
Acquisition professionals are often met with concerns from lenders and investors during the due diligence process.
Before Placer.ai
There existed a lack of objective data about a target’s neighborhood and its resident population.
Approach
Placer.ai True Trade Area was leveraged to examine the property relative to the directional impact of crime.
Results
Placer.ai enabled NewMark Merrill to disprove the concerns of stakeholders and acquire the property.
“Until now we guessed where our customers were coming from. With Placer.ai, I can see where a center is capturing people from and where the center’s visitation gaps are.”
Sandy Sigal, President & Chief Executive Officer, NewMark Merrill Companies
