Background
Shopping centers want to increase overall sales. They help tenants succeed by using online media and direct mail to promote awareness of the center.
Before Placer.ai
Shopping centers do not always know their trade area, and rely on a naive radius around the property, which encompasses all demographics.
Approach
Kathy's Coupons overlaid Placer.ai data onto mail carrier routes within postal zip codes to identify areas of unique customers and target individual neighborhoods.
Results
Kathy's Coupons integration of Placer.ai visitation and demographic data resulted in higher overall coupon redemptions and individual store sales.
“Placer.ai’s data extends the value of each target marketing dollar spent by identifying likely customers, and helps us target within the zip codes where we know our customers are coming from. This is a real game changer for the Direct Mail Marketing Industry.”
Kathy Fairman, Owner, Kathy's Coupons
(714) 282-8450 • Kathy@KathysCoupons.com
